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Technology inspired visual identity and positioning strategy for a modern contracting company

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Challenges:

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Solutions:

  1. Logo uplift

  2. New visual ID

  3. Positioning and slogan uplift

  4. New website

  5. 3D completed buildings models

  6. Video portfolio

  7. Company timeline

  8. Interactive construction site page

  9. New representation book for clients

  10. Construction site branding

  11. New communication tone

  12. New sponsorship medias

  13. Social media cover video

  14. Merchandise branding

  15. Brand integration into the office

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Logo uplift

Brand new logo modernized and simplified without slogan and icon. The cut-off corners of the new logo's handwritten letters symbolize constructive, technique, architectural shapes.

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after

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Partner:

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Typography uplift

New font GT Cinetype inspired by the Cynetype laser machine that cuts only straight lines is a hint of precision and technological advancement.

before

Graphik Bold

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

after

GT Cinetype

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

Color palette uplift

Warmer new color tones freshly added new yellow brings more mood and highlights identity. The dark color of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. 

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after

Graphics uplift

The new graphics feature is a grid of stylized drawings and abstract elements that evoke associations of modernity, professionalism, and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints. 

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before

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after

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Construction site branding uplift

Branded screening from vinyl mesh is a great solution for complex graphics from newly created visual identity. As well it can be reused time and again as a new screening branding design in darker it also has a functional benefit - better conceal dust and dirt marks. The new graphics are laid out through separate screens of the shielding grid and form a single big integrated design solution. Branded design of the scaffold tarpaulin is laid out in order of chessboard indirectly symbolize smart solutions and is easier to read.

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after

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Merchandise design

New visual id perfectly fits into new corporate merchandise, give a fresh and modern techy look, also maintaining consistency in all the brand elements.

Video portfolio

The importance of having a professional video presence is more important than ever, and an online portfolio will certainly increase your visibility and solid look. Creating a portfolio on the website allows sharing highlights of the showcase in a new modern way. Video portfolio was one of a part of the new positioning strategy.  All videos have modern animated graphics, construction and challenges highlights, important data, music, and drone landscapes. A well-made video can grab the viewer's focus and through storytelling in the most enjoyable way represent the company. The totality of information, images, and sound recordings help to perceive information faster. A fast, engaging video help present a broader range of construction process achievements and goals while focusing the viewer on the best parts of the portfolio. The video format allows music integration which helps to lift the mood and tone of the viewer, connects the brand with good emotion. Also approach company attitude, efforts, and invested time while building a portfolio.