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Technology inspired visual identity and positioning strategy for a modern contracting company
Challenges:
Solutions:
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Logo uplift
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New visual ID
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Positioning and slogan uplift
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New website
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3D completed buildings models
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Video portfolio
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Company timeline
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Interactive construction site page
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New representation book for clients
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Construction site branding
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New communication tone
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New sponsorship medias
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Social media cover video
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Merchandise branding
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Brand integration into the office
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Logo uplift
Brand new logo modernized and simplified without slogan and icon. The cut-off corners of the new logo's handwritten letters symbolize constructive, technique, architectural shapes.
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Partner:
Typography uplift
New font GT Cinetype inspired by the Cynetype laser machine that cuts only straight lines is a hint of precision and technological advancement.
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Graphik Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz,.-!?#@/()
0123456789
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GT Cinetype
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz,.-!?#@/()
0123456789
Color palette uplift
Warmer new color tones freshly added new yellow brings more mood and highlights identity. The dark color of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries.
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Graphics uplift
The new graphics feature is a grid of stylized drawings and abstract elements that evoke associations of modernity, professionalism, and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints.
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Construction site branding uplift
Branded screening from vinyl mesh is a great solution for complex graphics from newly created visual identity. As well it can be reused time and again as a new screening branding design in darker it also has a functional benefit - better conceal dust and dirt marks. The new graphics are laid out through separate screens of the shielding grid and form a single big integrated design solution. Branded design of the scaffold tarpaulin is laid out in order of chessboard indirectly symbolize smart solutions and is easier to read.
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Merchandise design
New visual id perfectly fits into new corporate merchandise, give a fresh and modern techy look, also maintaining consistency in all the brand elements.
Video portfolio
The importance of having a professional video presence is more important than ever, and an online portfolio will certainly increase your visibility and solid look. Creating a portfolio on the website allows sharing highlights of the showcase in a new modern way. Video portfolio was one of a part of the new positioning strategy. All videos have modern animated graphics, construction and challenges highlights, important data, music, and drone landscapes. A well-made video can grab the viewer's focus and through storytelling in the most enjoyable way represent the company. The totality of information, images, and sound recordings help to perceive information faster. A fast, engaging video help present a broader range of construction process achievements and goals while focusing the viewer on the best parts of the portfolio. The video format allows music integration which helps to lift the mood and tone of the viewer, connects the brand with good emotion. Also approach company attitude, efforts, and invested time while building a portfolio.
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Partner:
New business presentation with
3D projections
In such a dynamic market, the importance of having a professional, modern and attractive business presentation is more important than ever. A professional-looking corporate introduction and portfolio will certainly increase the trust of clients and investors and represent the company as an experienced and trustworthy business partner. The new company introduction book created in the digital and print version, represents important projects, the strongest experienced fields, construction process complexity, and used technologies. Also represents a new visual identity and a new, way more modern approach to construction.
Brand new website
The importance of having a well-designed, modern, and responsive business website with a video portfolio was one of my strategic goals for this rebranding. We built a technology-inspired, modern, brand new website thus shaping a much more modern company approach. We replaced the textual information with a stylized graphic, created an interactive company timeline with the most important company growth events, projects, awards, and turnover by year. Categorized services with 3d projections and video portfolio.
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Partner:
Optiplan logo uplift
Logo for client smart cost management and forecast program Optiplan. A new modernized logo icon symbolizes the cycle of data analysis because this smart technology evaluates possibilities the purpose, used materials, and other characteristics of a building to accurately forecast the project costs.
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Hiring visual design
The new hiring advertisement look created to reflect the sought-after nature of the specialist’s work in a more visual way. With the help of visual graphic elements, I draw each professional position visualization while the background of the advertisement is the same, this solution gives a more modern approach and can help to attract a young perspective specialist.
Interactive construction site
Christmas greeting clients and partners with an interactive modern construction site landing page is a modern and sustainable way to show attention, position new company positioning and represent a new visual identity. Page was programmed in two languages, so can be used in foreign client and partner greetings. Music integration and moving interactive elements helped to lift the Christmas mood, connect the brand with good emotions.
Partner:
