Technology inspired visual identity and positioning strategy for a modern contracting company

Challenges:

Conresta is one of the largest contracting and construction companies in Lithuania. They started business in 2009, in 2016 a professional agency created the visual identity and website. The goal was to increase awareness, gain trust in the market, and position Conresta as a contractor - the goal was reached.  After a few years of fast growth, and market dynamics the company had new goals. So in 2018, I started to work with Conresta, and we decided that a new modern and techy approach is needed fo to make Conresta stand out as a modern and techy advanced contractor with professional knowledge and trust worth portfolio. After two years of hard work, we succeeded to outstand this company as a modern contractor.

Solutions:

1. Logo uplift

2. New visual ID

3. Positioning and slogan uplift

4. New website

5. 3D completed buildings models

6. Video portfolio

7. Company timeline

8. Interactive construction site page

9. New representation book for clients

10. Construction site branding

11. New communication tone

12. New sponsorship medias

13. Social media cover video

14. Merchandise branding

15. Brand integration into the office

With client trust and  the help of many professional partners, we succeeded to create a modern and outstanding branding for Conresta. With a help of brand new company positioning, media strategy and strongly updated visual identity, today in 2020 - Conresta is among the best business leaders in Lithuania and the highest rated among construction companies in Lithuania.

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Logo uplift

Brand new logo modernized and simplified without slogan and icon. The cut-off corners of the new logo handwritten letters symbolize constructive, technique, architectural shapes.

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after

Partner:

Typography uplift

New font GT Cinetype inspired by the Cynetype laser machine that cuts only straight lines is a hint of precision and technological advancement.

before

Graphik Bold

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

after

GT Cinetype

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

Color palette uplift

Warmer new color tones freshly added new yellow brings more mood and highlight identity. The dark color of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. 

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Graphics uplift

The new graphics feature is a grid of stylized drawings and abstract elements that evoke associations of modernity, professionalism, and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints. 

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Construction site branding uplift

Branded screening from vinyl mesh is a great solution for complex graphics from newly created visual identity. As well it can be reused time and again as a new screening branding design in darker it also has a functional benefit - better conceal dust and dirt marks. The new graphics are laid out through separate screens of the shielding grid and form a single big integrated design solution. Branded design of the scaffold tarpaulin is laid out in order of chessboard indirectly symbolize smart solutions and is easier to read.

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Merchandise design

New visual id perfectly fits into new corporate merchandise, give a fresh and modern techy look, also maintaining consistency in all the brand elements.

Video portfolio

The importance of having a professional video presence is more important than ever, and an online portfolio will certainly increase your visibility and solid look. Creating a portfolio on the website allows sharing highlights of the showcase in a new modern way. Video portfolio was one of a part of the new positioning strategy.  All videos have modern animated graphics, construction and challenges highlights, important data, music, and drone landscapes. A well-made video can grab the viewer's focus and through storytelling in the most enjoyable way represent the company. The totality of information, images, and sound recordings help to perceive information faster. A fast, engaging video help present a broader range of construction process achievements and goals while focusing the viewer on the best parts of the portfolio. The video format allows music integration witch helps to lift the mood and tone of the viewer, connects the brand with good emotion. Also approach company attitude, efforts, and invested time while building a portfolio.

Partner:

New business presentation with

3D projections 

In such a dynamic market, the importance of having a professional, modern and attractive business presentation is more important than ever. A professional-looking corporate introduction and portfolio will certainly increase the trust of clients and investors and represent the company as an experienced and trustworthy business partner. The new company introduction book created in the digital and print version, represents important projects, the strongest experienced fields, construction process complexity, and used technologies. Also represents a new visual identity and a new, way more modern approach in construction.

New website

The importance of having a well-designed, modern, and responsive business website with a video portfolio was one of my strategic goals for this rebranding. We built a technology-inspired, modern, brand new website thus shaping a much more modern company approach. We replaced the textual information with a stylized graphic, created an interactive company timeline with the most important company growth events, projects, awards, and turnover by year. Categorized services with 3d projections and video portfolio.

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Partner:

Optiplan logo uplift

Logo for client smart cost management and forecast program Optiplan. A new modernized logo icon symbolizes the cycle of data analysis because this smart technology evaluates possibilities the purpose, used materials, and other characteristics of a building to accurately forecast the project costs. 

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Hiring visual design

The new hiring advertisement look created to reflect the sought-after nature of the specialist’s work in a more visual way. With the help of visual graphic elements, I draw each professional position visualization while the background of the advertisement is the same, this solution gives a more modern approach and can help to attract a young perspective specialist.

 Interactive construction site 

Christmas greeting clients and partners with an interactive modern construction site landing page is a modern and sustainable way to show attention, position new company positioning and represent a new visual identity. Page was programmed in two languages, so can be used in foreign client and partner greetings. Music integration and moving interactive elements helped to lift the Christmas mood, connects the brand with good emotions. 

Partner:

Company timeline project

Company experience generalization in a visual and interactive format. A fast, modern-looking decade timeline helps present a broader range of completed projects, highlight the most complex projects, company grow highlights, turnovers, most important and interesting numbers. Helps the viewer to read fast quite big fragmented information. Timeline solution great way to educate company employees, guests, clients, and investors about the company's experience, story, and values, also very well blends into all media and merchandising designs. The website has an interactive version where each year information can be updated. 

New company positioning in media

New sponsorship strategy and formats such as EBIT conference,  Vilnius airport b2b lounge sponsorships,  animated banners and most important content marketing in various media channels for TG audience. Representing not only a new visual identity but also communicating a new company work organization process specifics, sharing more knowledge from various company specialist perspectives, showing more technologies and methodology from complex project constructions experience, sharing more open client company visions and goals with b2b, high-level executives and investors audience. The largest executive conference in Lithuania EBIT sponsorship. Multiple content marketing article series in the national business portal and journal Verslo žinios/Business news and Verslo klasė/Bussiness class, also in specialized media units, like STRUCTUM - construction industry news and more.

Thank You for Your time.

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