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Technology inspired visual identity and positioning strategy for a modern contracting company

Challenges:

Solutions:
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Logo uplift
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New visual ID
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Positioning and slogan uplift
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New website
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3D completed buildings models
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Video portfolio
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Company timeline
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Interactive construction site page
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New representation book for clients
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Construction site branding
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New communication tone
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New sponsorship medias
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Social media cover video
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Merchandise branding
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Brand integration into the office
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Logo uplift
Brand new logo modernized and simplified without slogan and icon. The cut-off corners of the new logo's handwritten letters symbolize constructive, technique, architectural shapes.
before
after


Partner:
Typography uplift
New font GT Cinetype inspired by the Cynetype laser machine that cuts only straight lines is a hint of precision and technological advancement.
before
Graphik Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz,.-!?#@/()
0123456789
after
GT Cinetype
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz,.-!?#@/()
0123456789
Color palette uplift
Warmer new color tones freshly added new yellow brings more mood and highlights identity. The dark color of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries.
before
after
Graphics uplift
The new graphics feature is a grid of stylized drawings and abstract elements that evoke associations of modernity, professionalism, and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints.

before

after

Construction site branding uplift
Branded screening from vinyl mesh is a great solution for complex graphics from newly created visual identity. As well it can be reused time and again as a new screening branding design in darker it also has a functional benefit - better conceal dust and dirt marks. The new graphics are laid out through separate screens of the shielding grid and form a single big integrated design solution. Branded design of the scaffold tarpaulin is laid out in order of chessboard indirectly symbolize smart solutions and is easier to read.
before
after

