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Nature-inspired brand new logo for a Lithuanian fertilizer manufacturer and distributor 

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Challenge:

  1. Logo uplift

  2. The new brand color palette 

  3. New font

  4. Positioning and slogan

  5. Products branding

  6. Profesional company presentation

  7. Brochure design

  8. Business card 

  9. Social media guidelines

  10. Social media templates and channels

  11. Branded merchandise

  12. Brand integration into the office

Solution:

Aiming that the logo and product lines labeling will have a professional and fresh look in a market, and client in the future would be associated as an ecological, sustainable, and modern fertilizer manufacturer, I chose a clean and soft logo design inspired by plant shapes combining design with dominant modern mint green color and playing with blueberry blue.

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Logo uplift

Brand new logo modernized with more calm and modern colors and simplified changing capital letters into small. The rounded corners of the new logo letters symbolize the softness and cyclicality of nature. Brand new icon speaks loud about the client agro sector and symbolizes grow, and plants shapes.

Before:

After:

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Color palette uplift

The new color palette brings more mood and highlights identity. The main logo is white with dar blueberry blue plant fragment, an alternative version - complete white and black. A clean, modern logo design inspired by nature plants shapes.

Alternative new logo versions

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Paper bags

Business card

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Social media profiles

Thank You for Your time

Product brochure design

As the client aimed to use just one sticker per package, foil packaging for larger product amounts is chosen for its hermetic characteristics, paper bags do not hold so strong, and when we talk about lyophilization the product's crispiness is everything. Front product labeling stickers are designed very similarly to the logo just adding product names, grams and framing all information into the solid ripe raspberry color. 

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