Nature-inspired brand new logo for a Lithuanian fertilizer manufacturer and distributor
Underavičių family raspberry farm is a small family company based in Lithuania. The family grows raspberries since 1999's and have around 2 hectares of raspberry fields, which is almost 5 kilometers in length. In the 2020's they wanted to offer the market a new particularly healthy innovation - lyophilized raspberries. It is an innovative technology that dries raspberries in the cold in order to saves all vitamins and benefits. So, the farmers needed a professional-looking logo and branding labels for the new products to be able to sell products online and offer to shop consumers.
Aiming that the logo and product lines labeling will have a professional and fresh look in a market, and client in the future would be associated as an ecological, sustainable, and modern fertilizer manufacturer, I chose a clean and soft logo design inspired by plant shapes combining design with dominant modern mint green color and playing with blueberry blue.