Feminine charm and elegance inspired branding for a new nail care company in London
G-style Beauty is a nail care company based in London. It's a new player in the field, started business in the 2020s. The company needed a professional logo, slogan, visual identity, and professional product branding, to become a competitive company in the market and to generate more sales. The old one looked amateur and was made by the owner. While creating branding I aimed to show company uniqueness, create a fresh attractive player in the sector, and create some eye-catching feminine professional company image.
Icon and watermark usage
The brand color palette and color usage
Brand Positioning and slogan
New website design
Profesional company presentation
Business card and letterhead design
Social media guidelines
Social media templates
Brand integration into the office
Understanding the importance of time for the freshly started company, and with clear goals, complete client trust, and green light to my creativity only within one month period, we succeeded to create a brand new logo, visual identity, product packing, and website for the brand. The final result is a clean, professional, and feminine brand image.
Simplified brand new logo. The elegant high, thin letter lines of the new logo give lightness, professionalism, and modernity look, while the second logo’s handwritten font, is a hint of feminine forms and elegance.
Alternative logo versions
Social media logo
The main font is Poiret One whose elegantly thin, high letter lines symbolize the sophisticated feminine professionalism - the font is used for headlines, titles, and so on. , the second font Comfortaa complements the first one and is used to write numbers, call to action buttons, texts, etc.
Peony's pink and lilac purple color palettes are matched with anthocyanin pigment or more known as dark blueberry blue color, while black and white colors solidly work behind the scenes. Anthocyanin pigment color is not an accidental choice, the word anthocyanin comes from the Greek words anthos (meaning flower) and has a subconscious meaning of fertilization and femininity. Red to violet color diapason is an evolutionary adaptation that plants developed as a means to attract insects, birds, and animals for pollination.
Nail polish brush strokes inspired graphic patterns. They are constructed as abstract elements that in the final design evoke associations of lightness, freedom, femininity, creativity, and professionalism. Brush stroke pattern graphics have a variety of 4 different color versions, it will help in the future to create and navigate in different product lines. It is a user-friendly way to help navigate the customers thru products and a good way to differentiate brand products in advertising campaigns.
Stickers and cards collection
Without its functional side, different styles and occasions stickers are a simple, nice, and affordable way to brand Your products and packing and make them look more professional. They can be used on packing paper, boxes, bags, envelopes and etc. With a help of such a small, like happy holidays sticker, we open the possibility to show more brand colors and visual identity tone, also showing attention to the costumers and sending greetings.
A professional appearance and well-strategized branding will help the company build trust with consumers, potential clients, and customers. People are more likely to do business with a company that has a polished and professional portrayal. That's why I created four color navigation product packing branding designs. Four different brand colors distinguish one product line from another in the eyes of the customer making products easily noticeable when you look through different products as most products are branded with a unique color, design, and logo. Being properly branded gives the impression of being an industry expert and makes the public feel as though they can trust your company, the products and services it offers, and the way it handles its business.
Anthocyanin pigment color design
Lilac purple color design
Blueberry blue color design
Peony's pink color design
In a competitive marketplace, the packaging is so much more than just placing your product in a box — it’s an opportunity to “wow” your customer! Make opening your package and experience. Showing your customers that you went the extra mile will make a great impression. This can be done in small but impressive gestures such as perfumed a thank you card, stickers, or like in this case - creating an eye-catching, vivid exterior packaging design.
When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. This brochure was designed to represent a new company's visual identity, also to hold quite a lot of information, like product categories, slogans, addresses, rental info and etc. Also, we set two CTA triggers -the brochure is inviting a viewer to start his own business with a special starter pack or shop online with a special first-time discount.
Professional company presentation
People are more likely to do business with a company that has a polished and professional portrayal. A professional-looking corporate introduction will certainly increase the trust of customers or investors, also represent the brand as a professional and trustworthy business partner. Company introduction presentation slides are created in the digital version as the client has often the need to send them to beauty salons and for self-employed nail care technicians. Introduces the company and its values, professionally representing business cooperation opportunities, different product lines, and product benefits. Introduces new company positioning, e-shop, and visual identity.
New visual identity perfectly fits into new corporate merchandise designs, gives a fresh and modern techy look, maintains consistency in all the brand elements.
New website design
A modern, and professional-looking website now is a critical component for any business to stay competitive or for a new player to take its place and share in the market. A user-friendly and well-designed e-shop was one of the strategic goals for this rebranding. We built a light, modern, and feminism support-inspired new website design, thus shaping a much more modern and professional company look. Frontpage was completely redesigned with an ultra-clean layout, well-constructed structure, and eye-catchy graphics and videos.
Social media branding
Outdoor salon logo
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