Raspberry drupelet shape inspired logo for a small raspberry family farm in Lithuania
Underavičių family raspberry farm is a small family company based in Lithuania. The family grows raspberries since 1999's and have around 2 hectares of raspberry fields, which is almost 5 kilometers in length. In the 2020's they wanted to offer the market a new particularly healthy innovation - lyophilized raspberries. It is an innovative technology that dries raspberries in the cold in order to saves all vitamins and benefits. So, the farmers needed a professional-looking logo and branding labels for the new products to be able to sell products online and offer to shop consumers.
Aiming that logo and product labeling will have a professional look, and the client was associated as a natural and ecological small family farm provider, I chose a clean logo design inspired by raspberry drupelet rounded shapes. Hand-drew raspberries, drawn with sepal leave empowers freshness, health, and vitality meanings. The logo also communicates the essential selling points:
As the main product, we choose small jars, in order to show product strength, such as beautiful ripe red, healthy raspberry color and exceptional big size, also a perfect structure - whole shaped berries even after the lyophilization process. Now the company is able to compete with existing bigger brands on a supermarket's shelves.