Raspberry drupelet shape inspired logo for a small raspberry family farm in Lithuania
Underavičių family raspberry farm is a small family company based in Lithuania. The family grows raspberries since the 1999's and has around 2 hectares of raspberry fields, which is almost 5 kilometers in length. In the 2020's they wanted to offer the market a new particularly healthy innovation - lyophilized raspberries. It is an innovative technology that dries raspberries in the cold in order to saves all vitamins and benefits. So, the farmers needed a professional-looking logo and branding labels for the new products to be able to sell products online and offer to shop consumers.
Aiming that logo and product labeling will have a professional look, and the client was associated as a natural and ecological small family farm provider, I chose a clean logo design inspired by raspberry drupelet rounded shapes. Hand-drew raspberries, drawn with sepal leave empowers freshness, health, and vitality meanings. The logo also communicates the essential selling points:
- the product is a superfood grown in Lithuania,
- a decade of experience in growing raspberries,
- the local family farm business.
As the main product, we choose small jars, in order to show product strength, such as beautiful ripe red, healthy raspberry color and exceptional big size, also a perfect structure - whole shaped berries even after the lyophilization process. Now the company is able to compete with existing bigger brands on a supermarket's shelves.
The main logo is white, an alternative version - ripe raspberry red color matched with white. A clean logo design inspired by raspberry drupelet rounded shapes. Hand-drew raspberries, drawn with sepal leave empowers freshness, health, and vitality meanings. The logo also communicates the essential selling points, such as a decade of experience in growing raspberries, and that product is a superfood grown in a local farm based in Lithuania.
Ripe raspberry red color matched with classic white and black colors.
Product labeling stickers
As the client aimed to use just one sticker per package, foil packaging for larger product amounts is chosen for its hermetic characteristics, paper bags do not hold so strong, and when we talk about lyophilization the product crispiness is everything. Front product labeling stickers are designed very similarly to the logo just adding product names, grams and framing all information into the solid ripe raspberry color.
Small product jars
This smaller amount of packing is for shops, and here we show client product strength, such as exceptional big size, good structure - whole shaped berries after the lyophilization process, and of course beautiful ripe red, healthy raspberry color. Transparent jars filled with lyophilized raspberries work as backgrounds themselves. In the front, we use white high-quality, transparent stickers with a bit of texture for a touching experience, in the top raspberry red stickers to accomplish the look. As parents like to give this healthy snack to their kids, this smaller jar was also chosen to comfortably fit into the children's hands.
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